m): 1:18pm On Mar 22, 2015
No doubt, Google Adsense is one of the easiest and best ways to monetize your blog. I have a high-traffic blog and I started monetizing it with Adsense last November. Here are my monthly earnings since then:
November 2014: $128.61
December 2014: $291.55
January 2015: $361.52
February 2015: $434.74
(Click here to see proof of earnings)
As you can see, the earnings keep increasing by the month. And going by present figures, I'll net at least $530 by the end of March 2015. Presently, I earn $15 - $25 daily (but I earned $31 a few days back).
Now, I want to share with you some of the strategies I've used to increase my Adsense earnings consistently and some things I've learned since I started monetizing with Adsense:
First, traffic matters most. Presently, my blog attracts around 4,500 daily visits and generates about 15,000 daily page views (see the screenshot). Without decent amount of traffic, you won't earn decent income from Adsense.
Second, keep testing different ad placement formats until you get the one that attracts clicks the most. There's no format set in the stone, so you have to keep tweaking to see what works best for your blog. However, be careful not to place too many ads above the fold. Adsense hates this!
Third, link ads rock! I've observed that many Nigerian bloggers put up only banner ad units and ignore text link ad units. Truth is, text link ad units are usually more in line with your content, so they tend to attract lots of clicks. If you've not been using them, you're losing money!
Fourth, increase your page views. The more page views you have, the higher the number of ad clicks you'll generate. Why? Because more page views mean visitors stay on your blog to read multiple pages before leaving. In addition, the more your page views, the lower your clickthrough rate. And the lower your clickthrough rate, the safer you are (because Google Adsense bans accounts with exceptionally high CTR). To increase your page views, use "Related Posts" and "Popular Posts" plugins or widgets.
Fifth, wide ad units attract most clicks. I've observed that the leaderboard that most bloggers place in their blog headers and the skyscraper usually placed in the sidebar don't really attract attention. Why? Because visitors are usually focused on the content area, not the header or sidebar. So, ad units embedded within content attract most clicks.
Sixth, always monitor your Adsense dashboard. When necessary, it gives you hints on what to do to increase your earnings. Also, it sends you warning signals when some things are goung wrong.
Seventh, monitor your traffic with Google Analytics, not the Blogger Dashboard traffic stats. As for the traffic stats on Blogger dashboard, it gives exaggerated traffic reports because it counts visits from bots and search engine spiders as part of your traffic. However, Google Analytics tracks only real human traffic. Why should you monitor your Analytics stats. Let me share this with you: last week, I noticed that my clickthrough rate was getting higher, and I couldn't explain why. I then noticed that the number of page views has reduced. With the help of Google Analytics, I was able to find out the exact date the problem started. And I was able to find the cause of the problem (one silly plugin was making the blog show blank on opera mini, which increased the bounce rate and reduced the number of page views). I quickly deleted the plugin, and things went back to normal.
Eighth, search engine traffic generates most clicks. Why because SEO brings fresh visitors, not repeat visitors who are already "blind" to your ads.
Please note that my blog runs on WordPress, not Blogger. And most of its traffic (95%) comes from search engines (Google majorly). It's solely targeted at Nigerians, and it's less than 2 years old.
So, if you have any questions regarding this post or something to add, leave a comment and let's learn from each other.
1 Like
No doubt, Google Adsense is one of the easiest and best ways to monetize your blog. I have a high-traffic blog and I started monetizing it with Adsense last November. Here are my monthly earnings since then:
November 2014: $128.61
December 2014: $291.55
January 2015: $361.52
February 2015: $434.74
(Click here to see proof of earnings)
As you can see, the earnings keep increasing by the month. And going by present figures, I'll net at least $530 by the end of March 2015. Presently, I earn $15 - $25 daily (but I earned $31 a few days back).
Now, I want to share with you some of the strategies I've used to increase my Adsense earnings consistently and some things I've learned since I started monetizing with Adsense:
First, traffic matters most. Presently, my blog attracts around 4,500 daily visits and generates about 15,000 daily page views (see the screenshot). Without decent amount of traffic, you won't earn decent income from Adsense.
Second, keep testing different ad placement formats until you get the one that attracts clicks the most. There's no format set in the stone, so you have to keep tweaking to see what works best for your blog. However, be careful not to place too many ads above the fold. Adsense hates this!
Third, link ads rock! I've observed that many Nigerian bloggers put up only banner ad units and ignore text link ad units. Truth is, text link ad units are usually more in line with your content, so they tend to attract lots of clicks. If you've not been using them, you're losing money!
Fourth, increase your page views. The more page views you have, the higher the number of ad clicks you'll generate. Why? Because more page views mean visitors stay on your blog to read multiple pages before leaving. In addition, the more your page views, the lower your clickthrough rate. And the lower your clickthrough rate, the safer you are (because Google Adsense bans accounts with exceptionally high CTR). To increase your page views, use "Related Posts" and "Popular Posts" plugins or widgets.
Fifth, wide ad units attract most clicks. I've observed that the leaderboard that most bloggers place in their blog headers and the skyscraper usually placed in the sidebar don't really attract attention. Why? Because visitors are usually focused on the content area, not the header or sidebar. So, ad units embedded within content attract most clicks.
Sixth, always monitor your Adsense dashboard. When necessary, it gives you hints on what to do to increase your earnings. Also, it sends you warning signals when some things are goung wrong.
Seventh, monitor your traffic with Google Analytics, not the Blogger Dashboard traffic stats. As for the traffic stats on Blogger dashboard, it gives exaggerated traffic reports because it counts visits from bots and search engine spiders as part of your traffic. However, Google Analytics tracks only real human traffic. Why should you monitor your Analytics stats. Let me share this with you: last week, I noticed that my clickthrough rate was getting higher, and I couldn't explain why. I then noticed that the number of page views has reduced. With the help of Google Analytics, I was able to find out the exact date the problem started. And I was able to find the cause of the problem (one silly plugin was making the blog show blank on opera mini, which increased the bounce rate and reduced the number of page views). I quickly deleted the plugin, and things went back to normal.
Eighth, search engine traffic generates most clicks. Why because SEO brings fresh visitors, not repeat visitors who are already "blind" to your ads.
Please note that my blog runs on WordPress, not Blogger. And most of its traffic (95%) comes from search engines (Google majorly). It's solely targeted at Nigerians, and it's less than 2 years old.
So, if you have any questions regarding this post or something to add, leave a comment and let's learn from each other.
1 Like
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